Discover the widest range of diamonds and learn about diamonds in an informal, inspiring way. We love sharing our passion for diamonds, whether it’s your first purchase or you are a collector, come in for a chat with one of our friendly team who will be delighted to guide you on your journey - whether you want to learn about diamonds, plan the perfect proposal or just browse our newest collections.

Choose from the world’s most beautiful natural diamonds, hand selected by our experts. Our diamonds are individually assessed by eye and hand-selected for beauty by our experts. We can demonstrate this unique beauty to you through our instore proprietary technology, the De Beers Iris. Whilst we are more than happy to talk you through the 4Cs, our selection goes well beyond them. We look for the perfect alignment of facets and angles, which maximises how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle, so you can be confident of your choice whether you are buying online or in-store.

Peace of mind through your secure inscription and certification. Peace of mind through your secure inscription and certification. Our microscopic inscription, the De Beers Marque, along with our Certificate of Authenticity gives you complete peace of mind that your purchase is natural, untreated and that your diamonds are responsibly sourced and conflict-free. The inscription also means your diamond can be traced back to you should it ever be lost and found.

Aftercare for life. Purchasing a piece of De Beers jewellery is just the start of our journey together. We offer complimentary cleaning to ensure your diamonds are always sparklingly beautiful.