For 20 years, Diamonds Direct has provided the highest quality diamonds and jewelry to clients across the United States. But we were missing a crucial aspect of the business: a luxury timepiece boutique.

So, in 2014, we launched the Diamonds Direct Watch boutique. We didn\'t want to carry the same brands as anyone else in the area so we looked for brands typically sold in New York on Fifth Ave or on Rodeo Drive in California and brought them to Charlotte. Our team regularly travels to the heart of watchmaking - Switzerland - to hand select the finest timepieces at the best value.

Want to learn more about our watches? Stop by and see us. Our comfortable no-pressure environment features relaxing couches, fine cigars, sports on TV, and of course, high-quality watches.

SERVICE

At the Diamonds Direct Watch Boutique, we pride ourselves on service. This doesn't just mean providing first class service when you purchase a new timepiece but also taking care of your existing watches. From batteries to vintage watch repair, our trained experts will guide you through the process flawlessly and will have your watches running like new.